tag:blogger.com,1999:blog-73029821921091081142024-02-07T02:07:28.149+00:00TheSugiAnything and everything that compels me to put finger to keyboard and hit that enter button (after save, spell check, edit, getting annoyed with the html "tags" and two coffees). Read, like/dislike (try not to hate), comment, and enjoy.TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-7302982192109108114.post-52362963040019660922011-03-01T22:52:00.026+00:002011-03-01T23:22:07.453+00:00Apps are the new Pogs<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJhz1qTw7mE7MfpCF6hb2hwMZBwOcXdZd2gsM3gMbvPqd4R5c740XIetImmjEe4mvrh0EVI-kze9gCnXYZrJr1HaIA8E1k4W4UIpN0_vJiPwLikFcmDOgPBs5THB1trqwuIv8ls8NBMyCv/s1600/Apps.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 148px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJhz1qTw7mE7MfpCF6hb2hwMZBwOcXdZd2gsM3gMbvPqd4R5c740XIetImmjEe4mvrh0EVI-kze9gCnXYZrJr1HaIA8E1k4W4UIpN0_vJiPwLikFcmDOgPBs5THB1trqwuIv8ls8NBMyCv/s400/Apps.jpg" alt="" id="BLOGGER_PHOTO_ID_5579254145622200466" border="0" /></a><br 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</style> <![endif]--> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">Ooo, it’s been awhile. I must have overslept. </span></p> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">Do you remember <a href="http://en.wikipedia.org/wiki/Pogs">Pogs</a>? What about those Premier league/WWF (WWE for the young uns)/Street Fighter 2 Panini Stickers? They were the collectible, pocket money eating "thing" of a time twice gone. I think mobile Apps have become their digital successors. Here is why.</span></p> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">Blank Calories</span></p> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">According to these lovely SD snaps, 48% of Smartphone users are "enthusiastic" about Apps, have tons of them and think their Smartphone has improved their life - great, I am SO one of them! However, 26% of Apps are only ever opened once... I can vouch for this many a post install too! SO... we love Apps, download tons of them, but we don't have the time nor interest to use them all - fair. So what makes an App a "reopener"? It sure as heck isn’t just “functionality”. </span></p> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">I actually think it’s more the visual and novelty of certain App that make them keepers and "reopeners". From that icon that sits on your screen, and the Apps coolness/smoothness/eyeball service when you interacting with it. Exclusivity is also a nice icing on that cake is it not? Remember iPhone owners banging on about Angry Birds and Android owners showing off <a href="http://www.youtube.com/watch?v=Hhgfz0zPmH4">Google Goggles</a> for the sake of exclusivity before they both crossed over? I wonder how often they used them (ok, no replies on that one from Angry Bird fans please!). </span></p> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">So Pogs/Panini Stickers and Mobile Apps? Well, I haven't even played Angry Birds past 8 levels... How many times have you got that Pog collection or Panini Album out to admire since you *almost* completed them? If only I had that last top right sticker of a 6x6... </span></p> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">This is what Apps are for me: short burst use, time killers, things to show off, not essential but nice things to have if you can; trinkets that are in themselves digital currency for their visual presence when executed properly. </span></p> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">Apps & Brands</span></p> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">Now brands and Apps... mixed bag. Take HTC sponsoring the Onion App, nice brands with no relationship or relevance, and somewhat meaningless as a partnership to me (screams MARKETING, SALES) Vs. Rotten Tomatoes sponsoring the Movie App logical, useful, adds credibility to both parties. </span></p> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">I wonder if brands their agencies will start to think of App sponsorship from the perspective of "Why would I want an App from this brand, what would it do, and why would I want it over the other App without the branding that probably does it better". So far, it’s looking like most branded Apps are still being created from the requirement to fill a missing Campaign component > fill it with an App approach. </span></p> <p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="font-size:78%;">Remember that <a href="http://www.youtube.com/watch?v=FITNnxrr4Us">Carling iPhone App</a>? A visual treat, yet utterly pointless - how many times did you show it off or have it shown off by one of your iPhone buddies, hmm? YEAH.</span></p>TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-26442950125114061432010-05-12T23:45:00.008+01:002010-05-13T00:00:19.498+01:00Tweet® tweet© baby™<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 14"><meta name="Originator" content="Microsoft Word 14"><link rel="File-List" href="file:///C:%5CUsers%5CRui%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="Preview" href="file:///C:%5CUsers%5CRui%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_preview.wmf"><!--[if gte mso 9]><xml> <o:documentproperties> <o:version>14.00</o:Version> </o:DocumentProperties> </xml><![endif]--><link rel="themeData" href="file:///C:%5CUsers%5CRui%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" 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mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-520092929 1073786111 9 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-priority:1; mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0cm; margin-right:0cm; margin-bottom:10.0pt; margin-left:0cm; mso-pagination:widow-orphan; font-size:11.0pt; mso-bidi-font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} a:link, span.MsoHyperlink {mso-style-noshow:yes; mso-style-priority:99; mso-style-unhide:no; mso-style-parent:""; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; mso-style-priority:99; color:purple; mso-themecolor:followedhyperlink; text-decoration:underline; text-underline:single;} span.label {mso-style-name:label; mso-style-unhide:no; mso-style-parent:"";} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri;} @page WordSection1 {size:612.0pt 792.0pt; margin:72.0pt 72.0pt 72.0pt 72.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.WordSection1 {page:WordSection1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} </style> <![endif]--> <p class="MsoNormal"><span style="font-size:85%;">Do you use Twitter? Do you even like Twitter? If the answer is yes to both, here is one more – do you follow a brand on Twitter? If so, do you give a tweet about what they have to say or are you following them for a chance to RT for some goodies? Well, whatever the reason for following them, they will be relevant to you in some way – be it in personal interest or in that you find their tweets informative in a beneficial way. <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">Very few brands have managed to find a real useful… use for their brand to be on Twitter. We have the broadcast streams, the customer service streams, and the campaign streams, yet the majority simply seem to be tweeting sub 140 character editions of their Press Releases – #Zzz much? Frankly, most seem to focus too much on follower numbers than the importance of engagement - do you really want 100k followers who don’t give a crap about your brand or 10 that will advocate it? It’s no surprise that dang whale keeps making an appearance at the rate that new “dud” streams are appearing!</span></p><p class="MsoNormal"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidMuTmvQ1FrSqU6_lkKlnAptTUQ86aWf3e0sPpG3Yk69rPEnRsall7ddaT59iAifGiVIkUJUX5Pz_fXTz-cWY5uYOXZnXga2L3udSar6xYjiEQnQ4OiMsEiCoiHC34ZNa79WnTRgxl9hsI/s1600/fail+whale.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidMuTmvQ1FrSqU6_lkKlnAptTUQ86aWf3e0sPpG3Yk69rPEnRsall7ddaT59iAifGiVIkUJUX5Pz_fXTz-cWY5uYOXZnXga2L3udSar6xYjiEQnQ4OiMsEiCoiHC34ZNa79WnTRgxl9hsI/s320/fail+whale.jpg" alt="" id="BLOGGER_PHOTO_ID_5470520041946600322" border="0" /></a></span><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">Some streams however, for me anyway, have hit the proverbial nail on that Twitter whale’s head – examples? Go on then, but I’m not going to mention the Habitats or Starbucks of the Twitterverse because I am sure you are already clued up to them (if not here’s some help -> <a href="http://tinyurl.com/34ld28d">http://tinyurl.com/34ld28d</a>):<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">The Good - </span><span class="label" style="font-size:85%;"><a href="http://twitter.com/marvelvscapcom" title="marvelvscapcom">marvelvscapcom</a></span><span style="font-size:85%;"> – With a dedicated cult following, this cross cultural gaming franchise has announced its long awaited third iteration. Capcom have set up an official Twitter stream for fans anticipating the games release, tweeting the latest news on the games, having Capcom cult game chatter and offering promotional competitions on their stream – it’s interesting, engaging, not spammy and tweets are clearly written by people with a passion for games and all things Capcom – it even looks the part too. Great stuff!
<br /></span></p><p class="MsoNormal"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV2-qeaNSTAB-rLBblxgtgDuTzquOX7ES9sA15CLDeimfCSFXHYQRX7Q2hmGhw8fIUkM_7q6SvpGkoMZVMyIhB5DIsmcAiI94tbuTQNj9np80E6Mm46tqJYwGv0TZK85fYRdYqtf-3XsdC/s1600/MVCT.JPG"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 249px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV2-qeaNSTAB-rLBblxgtgDuTzquOX7ES9sA15CLDeimfCSFXHYQRX7Q2hmGhw8fIUkM_7q6SvpGkoMZVMyIhB5DIsmcAiI94tbuTQNj9np80E6Mm46tqJYwGv0TZK85fYRdYqtf-3XsdC/s400/MVCT.JPG" alt="" id="BLOGGER_PHOTO_ID_5470521449522887522" border="0" /></a></span><span style="font-size:85%;">The Bad - </span><span class="label" style="font-size:85%;"><a href="http://twitter.com/marvelvscapcom" title="marvelvscapcom">marvelvscapcom</a> – erm what?! Yes, well this is a great example of a brand using Twitter in a campaign by campaign manner – new streams for products from parent companies, in this case for a game by Capcom that appear all the time but are seldom supported past the products release or campaign conclusion. It’s a pity – if brands with multiple streams were able to engage followers on one stream, a community would be in the making. Sadly, examples such as this are akin to Google Wave Beta – nice entry, quick Buzz kill (yes I did). That said, time will tell whether this stream will remain active after the release of the game (I would still assume not after initial weeks of release… Bad times).</span><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">And as a Sugi bonus… The weird - </span><span class="label" style="font-size:85%;"><a href="http://twitter.com/national_grid" title="national_grid">national_grid</a>: </span><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">Possibly the most logical and direct use of a Twitter stream I’ve seen from a brand – instant updates, pure information and completely relevant to what the company does – also downright boring for the most of us but it made me “lol”. I won’t describe what they tweet, you will have to look for yourself – suffice to say that if national rail provided a stream for train spotters, this is the format they should adopt (and if Ronseal tweeted like this, they would do their adverts of the 90s proud)! <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;">I hope you all follow </span><span class="label" style="font-size:85%;"><a href="http://twitter.com/shitmydadsays" title="shitmydadsays">shitmydadsays</a></span><span style="font-size:85%;">, and oh yes, <a href="http://www.twitter.com/thesugi">mine too!</a> </span><span style="font-family:Wingdings;font-size:85%;"><span style="">J</span></span><span style="font-size:85%;"> #ftw etc. <o:p></o:p></span></p> TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-1678554502643741872010-03-30T23:54:00.011+01:002010-03-31T00:17:04.179+01:00Retro Bar Baking<span style="font-size:100%;"><span style="font-family:trebuchet ms;">I had a random start to my night of fun last Saturday. It began with a few calls from some friends about a quirky and cool sounding night at a bar in Central London organised by </span><a style="font-family: trebuchet ms;" href="http://www.handbakedarcade.co.uk/index2.html">Hand Baked Arcade</a><span style="font-family:trebuchet ms;"> – the event of sorts comprised of a bar, DJs playing Drum & Bass and Dub Step, and the deal maker - RETRO GAMES ON FREEPLAY!!! So, it’s safe to say I was interested in going.</span><br /><br /><span style="font-family:trebuchet ms;">Upon my approach I would be lying if the scary image of a sweaty room filled to the brim with hygienically challenged men wearing HMV Retro games T-Shirts to “make a statement” did not come to mind, but to my (relief) delight the place resembled a chic London bar with artificial beams of pixels and fun looking people around the place – #Win.<br /></span><br /><a style="font-family: trebuchet ms;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPUdT4o5j_aWMsCJyT0BGPlxdAs9ikAB4izGL6qYr3BidC77lKZzxHEkgHjuG5A0YZyHbr_WEx3jFDobCc7209Hzi_krG7r8fkFs5JOYg9qpBXSwJE0RPPWySs-uenNca3oN3HsWoNc9_e/s1600/large_30rock-cougars.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 214px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPUdT4o5j_aWMsCJyT0BGPlxdAs9ikAB4izGL6qYr3BidC77lKZzxHEkgHjuG5A0YZyHbr_WEx3jFDobCc7209Hzi_krG7r8fkFs5JOYg9qpBXSwJE0RPPWySs-uenNca3oN3HsWoNc9_e/s320/large_30rock-cougars.jpg" alt="" id="BLOGGER_PHOTO_ID_5454564602358379570" border="0" /></a></span><span style="font-size:100%;"><span style="font-family:trebuchet ms;">Upon finding familiar faces the first thing I clocked onto was Street Fighter 2 Turbo running on the SNES projected onto a wall screen – done deal, I made my way over. After over 7 years of not playing this game I felt back at home with that (now competitively) tiny pad and began dragon punching people. I remembered how walking up to a random stranger playing Street Fighter in the arcade and challenging them with your 30>50p to try and kill their winning streak felt. Awesome.<br /></span><br /><span style="font-family:trebuchet ms;">Within minutes of looking around an overwhelming surge of nostalgia filled my mind. It wasn’t just that there were retro games there – no, I have almost every console made and too many games to even attempt playing. Thinking back, I think it was because of the genuine ambiance of the place – nice gamer people who were sociable and a venue that had a relaxed lock in feel to it (possibly helped by the random TV screens and consoles lying around).<br /></span><br /><span style="font-family:trebuchet ms;">I</span><a style="font-family: trebuchet ms;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLG4d8qGvF4KGlSn093tfT2-w-Xc_lZUvsL7F2lTH7pALNlqr_wnnvTnKRY_Y1gRQAeuaEgx-HIYbRbcGAyOOZTNvw9k-IkJMuTiHmOXC0MH6leFciP-oV7-qsU55JXuNZt72CGVxCV5YV/s1600/blow_me_nes.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 206px; height: 206px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLG4d8qGvF4KGlSn093tfT2-w-Xc_lZUvsL7F2lTH7pALNlqr_wnnvTnKRY_Y1gRQAeuaEgx-HIYbRbcGAyOOZTNvw9k-IkJMuTiHmOXC0MH6leFciP-oV7-qsU55JXuNZt72CGVxCV5YV/s200/blow_me_nes.jpg" alt="" id="BLOGGER_PHOTO_ID_5454565112021971362" border="0" /></a><span style="font-family:trebuchet ms;">t reminded me of being back at uni and ending a session at the student union with some gaming until today became tomorrow; I remembered being 15 and mastering Street Fighter again; I even remembered having to blow into cart to get them to work sometimes, and how I would happily pay full price for Street Fighter 2.1.1.1.1.1.1 Gamma edition; I remembered why I loved and still love games so much even though I no longer have the time to play them (bad times)! Oh and I like drinking too so the bar was nice.<br /></span><br /><span style="font-family:trebuchet ms;">Given that gaming (however much “mainstream” has changed it over the years) has become a bigger industry than film and music how about PlayStation, Xbox and Nintendo made friendly and open up a bar somewhere together? A day time “Family zone” filled with Wiis and a bar with two rooms separated by riot doors to stop Xbox/PS fanboys from pulling each other’s hair with some dub step, DnB and Hip-Hop to chill to – be cool I think! How events such as these are niche (or otherwise non-existent) is beyond me! C’mon, even if you aren’t into games that much, admit it – when you see a retro arcade machine in a bar around Old Street or along Brighton beach, you know you turn your head and smile… even just a little… right?<br /></span><br /><span style="font-family:trebuchet ms;">So here is my hat tip to the boys and girls at Hand Baked Arcade for organising such a great night! More to follow right…? They had better make it a regular or I, quite frankly, may cry. You won’t like me when I cry.</span><br /></span>TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-45115254672471021412010-02-14T16:00:00.022+00:002010-02-14T16:45:24.359+00:00Shows over<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 14"><meta name="Originator" content="Microsoft Word 14"><link style="font-family: verdana;" rel="File-List" href="file:///C:%5CUsers%5CRui%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link style="font-family: verdana;" rel="themeData" href="file:///C:%5CUsers%5CRui%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link style="font-family: verdana;" rel="colorSchemeMapping" href="file:///C:%5CUsers%5CRui%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><!--[if gte mso 9]><xml> <w:worddocument> 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mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.WordSection1 {page:WordSection1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} </style> <![endif]--> </p><p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: 8pt; font-family: "Verdana","sans-serif";">I saw a statistic in the lift at work last week (random stats are our graffiti). It said “1 in 10 people watch TV in bed on their laptops” (or something similar). This shocked me – not the part about 1 in 10 blah blah – no, it shocked me because seeing this stat as a poster in 2010 indicated me just how shockingly divided consumption cultures must be. Ask any student where and how they watch their TV most, I bet my £6 sushi lunch that 8 of 10 would say online and on their computer (downloaded).<o:p></o:p></span></p> <p></p><p class="MsoNormal" face="arial" style="margin-bottom: 0.0001pt; font-family: verdana;"><span style="font-size:85%;">
<br /></span><span style="font-size:85%;"><o:p></o:p></span></p> <span style="font-family: verdana;font-family:arial;font-size:85%;" ></span><p style="font-family: verdana;font-family:verdana;" class="MsoNormal"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGHQc3ovCQ29dDelF5RO0EObBtEMoysdGtkg4ziLHVqTwrgmdeMKlOounFC8oJd8jSDAuzhhmIXu55lBiFUEtkiibPfYd0Nxeu0_vSt-Bu4gP-YYyViAJZT82t3D_ClWQylC6z9jX4szJW/s1600-h/Cyber+Potato.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 270px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGHQc3ovCQ29dDelF5RO0EObBtEMoysdGtkg4ziLHVqTwrgmdeMKlOounFC8oJd8jSDAuzhhmIXu55lBiFUEtkiibPfYd0Nxeu0_vSt-Bu4gP-YYyViAJZT82t3D_ClWQylC6z9jX4szJW/s320/Cyber+Potato.jpg" alt="" id="BLOGGER_PHOTO_ID_5438135261829622162" border="0" /></a></span></p><meta equiv="Content-Type" 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mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} </style> <![endif]--> <p class="MsoNormal" style=""><span style="font-size: 8pt; font-family: "Verdana","sans-serif";">Being a complete serial US TV show addict, I have seen many a <a href="http://latimesblogs.latimes.com/showtracker/2010/01/dollhouse-eliza-dushku-on-the-dollhouse-closing-its-doors.html"><span style="color: blue;">good show start off, pick up momentum only to be cut short </span></a>(quite irritating really). I read recently that the viewing figures that networks such as Fox, MSNBC and ABC(edfg) use to decide show success (failures) still only take into account broadcast television figures. By this point some of you may be thinking “well duh, TV channels are the source of revenue for the networks”, and yes ok fair point... in a way. However, with the world now logging on more for their viewing consumption than tuning into TV, shouldn’t the networks be keeping up with the times and taking into account the massive hordes of show audiences that watch online and adding them to the pool of television figures to judge a shows success? <o:p></o:p></span></p> <p class="MsoNormal" style=""><span style="font-size: 8pt; font-family: "Verdana","sans-serif";">Channel 4 “recently” moved gargantuan chunks of their library online and even onto a <a href="http://www.telegraph.co.uk/technology/google/6336020/YouTube-and-Channel-4-confirm-three-year-landmark-content-deal.html"><span style="color: blue;">fully branded YouTube channel</span></a>, BBC iPlayer can be widgetted via everything from PS3 to iPhones and “independent” online video streaming sites are (have) become the young and connected audiences preferred port of call for their latest episode fix. I think its high time networks started to get strategies in place to adapt ways of monetising without charging audiences (<a href="http://www.guardian.co.uk/media/2009/aug/06/rupert-murdoch-website-charges"><span style="color: blue;">#fail</span></a> much? Many a brand would pay to speak to your aggregated masses), and supporting new creative ideas by accepting dominant online viewing trends? <o:p></o:p></span></p> <p class="MsoNormal" style=""><span style="font-size: 8pt; font-family: "Verdana","sans-serif";">I overheard a conversation by some “media types” on the tube the other day (the underground <i>is</i> that boring when I forget my music on the go…). These guys had JUST discovered the “new way forward” (yes, quote, unquote) way of watching TV – on the iPod ladies and gentlemen! I was blown away by this revelation! Now as slow as these guys were to “discover” the on-demand media world around them, they had still embraced it (hurrah!).<o:p></o:p></span></p> <span style="font-size:85%;"><o:p></o:p></span> <p style="font-family: verdana;font-family:verdana;" class="MsoNormal"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5a3rTVwVEB1g7S_1g5t0tme17qtfHuHLE2JNtqGA4lOuGVyDlCo7lB2233gTV8o3suO7zyD0TT5HAlpjO2NCkJwcfwozZHWxjITzMqbG3csq4wwaA9ZxyXAwJmKUX2Qia1KMU4-Du5QQw/s1600-h/madmen-admen.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 214px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5a3rTVwVEB1g7S_1g5t0tme17qtfHuHLE2JNtqGA4lOuGVyDlCo7lB2233gTV8o3suO7zyD0TT5HAlpjO2NCkJwcfwozZHWxjITzMqbG3csq4wwaA9ZxyXAwJmKUX2Qia1KMU4-Du5QQw/s320/madmen-admen.jpg" alt="" id="BLOGGER_PHOTO_ID_5438136750782955106" 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No more of this “online streaming is killing the industry” nonsense – word of your shows are mostly spread by people discovering them online and sharing them online! Some cool augmented reality marketing usually works a treat and the odd adverts here and there won’t piss the majority of us off. Let us choose to watch latest episodes of <i>48</i> and <i>Found</i> online, show me an ad from a brand I probably like and give me a “gift” to share with my friends… or something. 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"Verdana","sans-serif";">Here’s an exit thought from me to solve the excuse-come-problem with show airing slots that networks benchmark ratings upon. Is this not technically remedied online, with people streaming or downloading shows as and when? How about experimenting with measuring viewing figures based upon how many times a show is streamed and/or downloaded within 24 hours model than the old and tired battle of the prime time slots on broadcast television slots? Just a thought…<o:p></o:p></span></p> <p></p> <p></p> <p></p> TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-63754602559198439712009-08-04T21:00:00.004+01:002009-08-04T21:10:19.257+01:00The blog of TheSugi is not dead...<object style="font-family: verdana;" height="344" width="425"><param name="movie" value="http://www.youtube.com/v/4P785j15Tzk&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/4P785j15Tzk&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><span style="font-family: verdana;font-family:trebuchet ms;font-size:100%;" >...it is procrastinating. Update soon I promise! :-) </span>TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-34983446714611153232009-05-22T17:42:00.008+01:002009-06-22T14:03:25.422+01:00Tell Yahoo! 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mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;">Just when you thought Google had all but Microsoft-ed and Apple-ed the search market an old dog comes back with a new digital bone. Yahoo! has officially launched their innovative <a href="http://mobile.yahoo.com/onesearch/voice">OneSearch</a> service allowing for mobile internet (that’s internet on the mobile as opposed to the dongles) users to verbally input search criteria for Yahoo! to seek out for you. Excellent stuff! I saw a demo of it in action (after an annoying load of hunting down the app link that’s not yet made... take note Yahoo! You have a good product here, don’t let it be ignored by lack of ease to obtain it!), and it’s impressive to say the least!
<br /></span></p><p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqQ4v8gwhd8OUWHnQIibE-SyYqz5vPES5MhsJxsRFmOPbUSeJLWnL7QO4Ix_YaslKpKvWIr4_kAz25tAsbACCuEHs5Udzosu-W3t4-xKVn6s1TXzBVBRGCyKjJu6UNZqfPco6QSs5Qpsud/s1600-h/yahoo_onesearch_1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 276px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqQ4v8gwhd8OUWHnQIibE-SyYqz5vPES5MhsJxsRFmOPbUSeJLWnL7QO4Ix_YaslKpKvWIr4_kAz25tAsbACCuEHs5Udzosu-W3t4-xKVn6s1TXzBVBRGCyKjJu6UNZqfPco6QSs5Qpsud/s400/yahoo_onesearch_1.jpg" alt="" id="BLOGGER_PHOTO_ID_5338690653053874226" border="0" /></a></span></p> <p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;">The potential for Yahoo! Search to become the mobile users personal “default” search engine through this is tremendous, and with it the potential to claw back lost usage from Google. Its apparent to me that four of the most widely known and used brands in modern media technology seems to be focussing in much clearer directions. Google are mapping the next universe faster than J.J. Abrams can produce good prequels, Microsoft have been slaving at Windows 7 (awesome by the way... well done) and its mobile OS, while Apple continue to cleverly harness the iPod brand revolution to wrestle Windows market share, and finally Yahoo! have hit back with OneSearch.
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<br /></span></p> <p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;">My interest and belief in apps, gadgets and widgets as the future of digital media consumption, advertising and brand interaction won’t be anything new to those of you who have done me the honour of regularly reading my <a href="http://thesugi.blogspot.com/2009/04/brands-virtual-is-reality.html">posts</a>. If Yahoo! have indeed spotted that the iPhone has created a tidal wave of mobile phone users who are using applications to integrate their lives via their phone, and that there is a huge open plain for them to early settle into with their services, then I think Microsoft may have to re-evaluate its purchasing decisions...</span></p><p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;">
<br /></span></p> <p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;">Now perhaps I’m jumping the gun and this is a one hit wonder, but I think this is a fantastic progression for mobile web. WAP was rubbish, and it flopped with no surprises from me. Did someone REALLY think we would pay for JUST B/W web, <i style="">if</i> you can even call it that!? About as clever as the bendy bus in London if you ask me... however current mobile web services are excellent. I often spend many a bored moment waiting for a bus or friend on my mobile web, in fact I noticed that I tend to read online news near enough exclusively on my mobile these days. Slap a clever Cola logo on my screen and watch me think of ‘The real thing’ while swiping my oyster. But seriously, this application of voice recognition technology to internet search on a mobile phone is a logical yet unexplored innovation up until now and for this I think Yahoo! deserves recognition. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmd2NAZ55la4Uywj3M2bIwH1VRGVuGnTm0vchAukd0hTH57Re9e-k1I_Zuwrr0Bvl-VsWcpaRdZFGp6G27qz2eRFWcvGSZto1RBBPndjMPBDAhOppAAu3zv5l4VrVndm0FDyoqVNzh9lzq/s1600-h/someguyshoutingwithamobileformyblogaboutvoiucesearch.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 262px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmd2NAZ55la4Uywj3M2bIwH1VRGVuGnTm0vchAukd0hTH57Re9e-k1I_Zuwrr0Bvl-VsWcpaRdZFGp6G27qz2eRFWcvGSZto1RBBPndjMPBDAhOppAAu3zv5l4VrVndm0FDyoqVNzh9lzq/s320/someguyshoutingwithamobileformyblogaboutvoiucesearch.jpg" alt="" id="BLOGGER_PHOTO_ID_5338690421852839282" border="0" /></a></span></p> <p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:verdana;"><span style="font-size:78%;">I think this is one of the best examples of a company previously at the top and being overtaken by a newcomer due to lack of foresight into the developing technology market and consumer needs reassessing itself, its services and getting back into the game with a bold new innovation – kudos to you Yahoo! I use Google on my PC and mobile but OneSearch may sway me over for my mobile searching... maybe. Can you see this being integrated into future cars that have live internet connectivity? I know I would prefer this to the click wheel solutions currently doing the round of car cockpits – perhaps I shall hold off upgrading my car for now then.<o:p></o:p></span></p> TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-49431184870511053992009-05-20T17:24:00.007+01:002009-05-20T17:43:44.737+01:00Radio Twitter<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CUsers%5CRui%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="Edit-Time-Data" href="file:///C:%5CUsers%5CRui%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_editdata.mso"><!--[if !mso]> <style> v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape 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mso-para-margin-left:0cm; mso-pagination:widow-orphan; font-size:11.0pt; mso-bidi-font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal"><span style="font-size: 10pt;">Listening to <a style="color: rgb(51, 102, 255);" href="http://www.capitalradio.co.uk/on-air/capital-twitter/">Capital Radio</a> the other day whilst having a shower, I was pleasantly surprised to hear that they were now accepting requests, shout-outs and comments via Twitter. In the p</span><span style="font-size: 10pt;">ast SMS text and web comments, competition entries and requests were available but I never did get to the stage where I wanted to bother to pay that premium rate text rate or have to sign up to yet another website to use them, however using Twitter to enable listeners to do so is inspired; fast, easy and free (sounds like second houses and taxi rides for MPs no...? Look at the uptake on that one!).</span><span style=""><o:p></o:p></span></p> <p class="MsoNormal" face="verdana"><span style="font-size: 10pt;"><u4:p></u4:p>Now it is no secret that I have been sceptical about Twitter. From its place in between Facebook, Windows LIVE Messenger, YouTube and mobile phone text messaging to the amount of “targeted” spam I receive from twitter-ers that have bot randomly adding anyone they spot using key terms. I have been eagerly observing Twitter to see how it evolves past becoming the ultimate opt-in spam channel, and I think it’s getting there...</span><o:p></o:p></p> <p class="MsoNormal" face="verdana"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRYC-2AWyNHWHdS0JmqmO9djMo4ZLauUaayaeGGNpho1BxBd3Lo48h5EMBznWDj0yzKTjXmrzxCr1DwWynLLv5PJEa0vXNjBCN7FFFT4QF4wtYFMWnoMaWRjDto97bHCzOtrGb0mA0nNJ4/s1600-h/twitter_whale.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><span style="font-size: 10pt; color: windowtext; text-decoration: none;"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" spt="75" preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"> <v:f eqn="sum @0 1 0"> <v:f eqn="sum 0 0 @1"> <v:f eqn="prod @2 1 2"> <v:f eqn="prod @3 21600 pixelWidth"> <v:f eqn="prod @3 21600 pixelHeight"> <v:f eqn="sum @0 0 1"> <v:f eqn="prod @6 1 2"> <v:f eqn="prod @7 21600 pixelWidth"> <v:f eqn="sum @8 21600 0"> <v:f eqn="prod @7 21600 pixelHeight"> <v:f eqn="sum @10 21600 0"> </v:formulas> <v:path extrusionok="f" gradientshapeok="t" connecttype="rect"> <o:lock ext="edit" aspectratio="t"> </v:shapetype><v:shape id="BLOGGER_PHOTO_ID_5337943525093387970" spid="_x0000_i1025" type="#_x0000_t75" alt="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRYC-2AWyNHWHdS0JmqmO9djMo4ZLauUaayaeGGNpho1BxBd3Lo48h5EMBznWDj0yzKTjXmrzxCr1DwWynLLv5PJEa0vXNjBCN7FFFT4QF4wtYFMWnoMaWRjDto97bHCzOtrGb0mA0nNJ4/s320/twitter_whale.png" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRYC-2AWyNHWHdS0JmqmO9djMo4ZLauUaayaeGGNpho1BxBd3Lo48h5EMBznWDj0yzKTjXmrzxCr1DwWynLLv5PJEa0vXNjBCN7FFFT4QF4wtYFMWnoMaWRjDto97bHCzOtrGb0mA0nNJ4/s1600-h/twitter_whale.png" style="'width:240pt;height:180pt;visibility:visible;mso-wrap-style:square'" button="t"> <v:imagedata src="file:///C:\Users\Rui\AppData\Local\Temp\msohtmlclip1\01\clip_image001.png" title="twitter_whale"> </v:shape><![endif]--><!--[if !vml]--><span style=""></span></span></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCaNz8hw2QKJjZbXGE2kgngXcJ-elEJVz3F6FogOucpR9nznhVEHgB1tO6RHQhuO0vpI8HMBEfI6ZaMe1G0z-IlWYUHQo7AwFviQl7qsIZQCdft9mzQbJAW7L38WsVY_RalRORGPxZzbJQ/s1600-h/twitter_whale.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCaNz8hw2QKJjZbXGE2kgngXcJ-elEJVz3F6FogOucpR9nznhVEHgB1tO6RHQhuO0vpI8HMBEfI6ZaMe1G0z-IlWYUHQo7AwFviQl7qsIZQCdft9mzQbJAW7L38WsVY_RalRORGPxZzbJQ/s400/twitter_whale.png" alt="" id="BLOGGER_PHOTO_ID_5337947595777839730" border="0" /></a><o:p></o:p></p> <p class="MsoNormal" face="verdana"><span style="font-size: 10pt;"><u4:p></u4:p>I think finally actual Twitter exclusive benefits of use are emerging. Here are three I would make use of:</span><o:p></o:p></p> <ul style="margin-top: 0cm;" face="verdana" type="disc"><li class="MsoNormal" style="line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">Tweeting communications, competition entries and requests for entertainment, radio and web shows. </span></li><li class="MsoNormal" style="line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">Information update tickers – Wouldn’t mind opting into a rail service update for a route I use for delays and cancellations to be tweeted to my phone (good one Voda!).</span></li><li class="MsoNormal" style="line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">Twitter competitions – why not have a purely Twitter based competition where competitions are tweeted, and entries are also... tweeted. </span><o:p></o:p></li></ul> <p class="MsoNormal" face="verdana"><span style="font-size: 10pt;"><u4:p></u4:p>Twitter needs to also make an app for mobile phones – thought the SMS text Twitter service is great, I think for the Twitter brand, the potential permanent virtual real estate a Twitter app could occupy would further bolster its mobile digital lifestyle integration with users. Make one for the Nokia 5800 first though please, I’ll even beta test it for you.</span></p> TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-50254892260365495512009-05-01T14:46:00.004+01:002009-05-02T04:25:48.313+01:00Motionflow in translation<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link style="font-family: trebuchet ms;" rel="File-List" href="file:///I:%5CUsers%5CR7%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link style="font-family: trebuchet ms;" rel="Preview" href="file:///I:%5CUsers%5CR7%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_preview.wmf"><!--[if gte mso 9]><xml> <o:documentproperties> <o:version>12.00</o:Version> </o:DocumentProperties> </xml><![endif]--><link style="font-family: trebuchet ms;" 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mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">I have loved every Sony Bravia advert since the iconic <a href="http://thesugi.blogspot.com/2009/03/balls.html">‘Balls’</a> ad back in 2005, not only for their artistic flair but for being able to effectively convey a message of the brand and the product USPs without actually having to directly demonstrate them. Sony has recently released their latest Bravia Motionflow 200Hz technology; a feature of new high end Bravia HDTVs that produce 200 frames per second for the smoothest picture HDTVs have reportedly seen....yet. </span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/jH8U40jKNAI&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/jH8U40jKNAI&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></span> </p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Before watching the ad, one massive ‘Q’ emerged from my right ear as though I were part of a Power of Dreams brainstorming session for a new Integra Type-R... it was this – ‘How do you demonstrate and explain effectively a technological innovation and product feature that improves picture quality and smoothness in a motion picture advert that will be viewed on TVs, computer monitors, mobile devices and projectors that do not possess the capabilities being communicated?’. Fair enough question I thought, and with it excitement to see just how those clever creative minds at Fallon dealt with it:</span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/HFvYI5q-Bl4&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/HFvYI5q-Bl4&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></span> </p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Brilliant, I thought, Sony/Fallon have again managed to capture the brand and product USP into an advert that again doesn’t use the actual product to demonstrate them. Featuring the <a href="http://www.youtube.com/watch?v=RjDEoWgLjDM">best soundtrack to an advert</a> I have heard yet this year (that also cross links to Sony’s music brand heritage I thought), some celebrity endorsement we all seem to love, and most awe inspiring - the world’s biggest <a href="http://en.wikipedia.org/wiki/Zoetrope">Zoetrope</a> in the middle of a picturesque square in northern Italy, the ad delivers the message ingeniously; Motionflow 200Hz delivers smoother motion pictures with more frames. Not only does this ad make me love my Bravia more, but has also sown the seed of desire to get myself a Zoetrope – damn you Sony and Fallon, I was doing so well with curbing my random gadget hunger. Cheers guys, cheers.</span></p> TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-2137032041144847812009-04-26T15:41:00.007+01:002009-04-26T15:54:06.618+01:00Brands – Virtual is Reality<span style="font-size:100%;"><span style="font-family:trebuchet ms;">‘Virtual space’ has proven itself to me more real than tangible space. What I mean by this is that, with a magazine or a broadcast advert, the life of the message is as long as the broadcast or however long the tangible is kept; once a magazine is thrown away or once an ad has aired, so too is the message. ‘Virtual space’ is the sanctum for messaging to become immortal. </span><br /><br /><span style="font-family:trebuchet ms;">The Cadbury’s Gorilla ad was aired back in August 2007, yet it still received regular views and discussion related to it. Have a look at the video I have immortalised below, the last comment post at the time of my writing was but a few hours prior). Not only does it retain its buzz but also thanks to its permanent and replicated presence on the internet, occupies potentially infinite ‘virtual’ real estate. Short of framing an advert from a magazine and using industrial grade ink retainer this wouldn’t be possible with magazines – and before the smart alecs start with the microfilm angle, it still wouldn’t be able to reach or more importantly, BE reached by so many from so many places with a click.</span><br /><br /><object style="font-family: trebuchet ms;" width="425" height="344"><param name="movie" value="http://www.youtube.com/v/J1dLPbvz3h0&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/J1dLPbvz3h0&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br /></span><span style=";font-family:trebuchet ms;font-size:100%;" >Be it on work emails at lunch, on Facebook or through Twitter tweets, the internet has provided us with a central place for sharing and discussion. YouTube links and tiny URL links fly about more frequently than Jack Bauer has bad days. We no longer appear to need tangible media to show and tell intellectual content with our friends; CTRL + C > CTRL + P and broadband does it for us. Social web 2.0.5.81389138612 is brilliant for extending social networks and sharing isn’t it...<br /></span><span style="font-size:100%;"><br /><object style="font-family: trebuchet ms;" width="560" height="340"><param name="movie" value="http://www.youtube.com/v/z8xbgdw9uvY&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/z8xbgdw9uvY&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br /></span><span style=";font-family:trebuchet ms;font-size:100%;" >I firmly believe that we will soon reach a point whereby brand equity and trust will stem heavier from their online presence and messaging than from the actual products they offer. At present, online offerings from brands help to raise, augment or sway brand presence, offerings, and opinions. With television adverts now showing signs of being designed with digital in mind (yes I am indeed STILL referring to the musical ape – it’s been a draining few weeks so let’s stick to him).<br /></span><span style="font-size:100%;"><br /></span><span style=";font-family:trebuchet ms;font-size:100%;" >If I were a betting man (or had the money to), I predict mobile applications will become the next focus digital medium for branding to concentrate on. What better than virtual immortality online than, virtual immortality offline! With mobile applications on the iPhone proving to be a hit with the cool kids, even HDTVs are following the PC/Mac suit with them. Gadgets, Widgets, Apps, whatever you wish to refer to them as are occupying many a desktop, home screen and home page all over the globe. I think the first app I installed was the <a href="http://ww1.honda.co.uk/hondamentalism/">Honda Red H application</a> that was effectively a ticker and media stream for whenever new information and tidbits related to the new Civic Type-R were announced, and occupied my desktop up until my OS gave out – The Power of Apps. The beauty of them is that they are voluntarily downloaded, installed and kept; what better way of knowing if a brand or campaign has flirted with the right tone? I will follow this subject up more soon depending upon certain developments in my life... </span><span style="font-size:100%;"><br /></span>TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-36656528366480734232009-04-08T15:50:00.011+01:002009-04-08T17:07:22.893+01:00Wanted: In-Game Digital Advertising <meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link style="font-family: verdana;" rel="File-List" href="file:///I:%5CUsers%5CR7%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link style="font-family: verdana;" rel="Preview" href="file:///I:%5CUsers%5CR7%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_preview.wmf"><!--[if gte mso 9]><xml> <o:documentproperties> <o:version>12.00</o:Version> </o:DocumentProperties> 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mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="line-height: 115%;font-size:85%;" >I read <a href="http://boardsus.playstation.com/playstation/board/message?board.id=mag&thread.id=10797">an interesting forum string</a></span><span style="font-size:85%;"> last night from the newly launched <a href="http://www.us.playstation.com/mag">MAG: Massive Action Game teaser microsite</a>, it was titled ‘Instead of PAY to PLAY, why not advertisements?’. MAG is an ambitious PlayStation 3 Massive Multiplayer Online (MMO) game that promises battles comprising of up to 256 online players simultaneously. As a result, speculation has arisen with regard to possible Pay-to-Play subscription charges arising. This thread demonstrates an avenue where adverts would be welcomed, even seen to be a positive solution to user needs. It seems adverts are not the victims of zipping when it comes to interactive media compared to television broadcast channels. </span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="line-height: 115%;font-size:85%;" ><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="line-height: 115%;font-size:85%;" >I for one would like to see in-game adverts for the added sense of integrated realism and sense of converged reality that they bring, as touched upon in my previous OnLive post. Should in-game advertising presence lead to free gaming where there otherwise would have been a fee, then all the more better for gamers. US gaming network IGN caught onto this innovative platform for advertising revenue back in 2005, setting up the world’s first <a href="http://corp.ign.com/articles/603/603786p1.html">In-game Advertising and Marketing service</a> <span style=""> </span>that saw much interest across the globally warm sea. Interesting how it was not a media agency that launched this premier service to the world... I think this is due to the medium of computer games still being looked at as more niche than other media forms despite the industry now being worth more than the Hollywood industry. But things will change; blogging was very niche once upon a decade ago and now look - blogging, mini blogging... blogging...
<br /></span></p><p face="trebuchet ms" class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq80sA1EOhyphenhyphenbMfIPPy_sFoUGfFBOWvk3ME3k0nCADHnhuBwCBw7lMDrD4z2pEvm0LDcvrd6icpgrf-_CpSM4Y8liK4IwewrtHGn6EvVQqzyT4XccHxJKzngnOObnlNuiGnp0CcWeq_L58k/s1600-h/superman.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 267px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq80sA1EOhyphenhyphenbMfIPPy_sFoUGfFBOWvk3ME3k0nCADHnhuBwCBw7lMDrD4z2pEvm0LDcvrd6icpgrf-_CpSM4Y8liK4IwewrtHGn6EvVQqzyT4XccHxJKzngnOObnlNuiGnp0CcWeq_L58k/s400/superman.png" alt="" id="BLOGGER_PHOTO_ID_5322346483872436114" border="0" /></a></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="line-height: 115%;font-size:85%;" ><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:verdana;"><span style="line-height: 115%;font-family:trebuchet ms;font-size:85%;" >For brands this is an important digital channel to consider. Just as digital advertising has boomed in recent years, it took some time for brands and agencies to warm to the idea and recognise the power of digital over traditional forms of advertising such as broadcast and print – as a result they are now reaping the benefits of lower creation costs that generate wider spread share of mind and returns. I for one believe that having an in-game billboard with a brand on that players can attempt to Zap (did you Marketing bods see what I did there? Good times) with their virtual weapon of choice gives potentially the longest share of voice for said advertising brand. It is viral too – imagine a swarm of virtual billboard destruction seeking sheep flocking over to spray their ammo upon the victimised ambient, or in game messages to friends to “meet at the TheSugi sign” - <span style=""> </span>it is an indirect brand referral! Well potentially anyhow... who knows, perhaps a good message may find its most suitable target audience via in game adverts, after all genres attract different consumers... just an idea.<o:p></o:p></span><span style="line-height: 115%;font-family:trebuchet ms;font-size:85%;" >
<br /></span></p><p face="verdana" class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNaryGLqJoPbOPcwNk1-u3qF5sTofsvstYk5fq8_gwjPnRFUQ55k-d0xmiZJTuo4yPvCF1EiNu9n_AxSiTdVAn7FC8qKLpuo7tcp0B3pnmjdVwH91X5Ju9Xr4XC07-4hck9x7w3W5dM7Rq/s1600-h/Xbox+Screenshot_tcm4-478665.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 299px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNaryGLqJoPbOPcwNk1-u3qF5sTofsvstYk5fq8_gwjPnRFUQ55k-d0xmiZJTuo4yPvCF1EiNu9n_AxSiTdVAn7FC8qKLpuo7tcp0B3pnmjdVwH91X5Ju9Xr4XC07-4hck9x7w3W5dM7Rq/s400/Xbox+Screenshot_tcm4-478665.jpg" alt="" id="BLOGGER_PHOTO_ID_5322336183973676098" border="0" /></a></p><p style="font-family: verdana;" class="MsoNormal"><span style="line-height: 115%;font-family:trebuchet ms;font-size:85%;" >So following on from my previous post on the potential for advertising and branding within computer games and interactive channels such as OnLive, what do you think? Would you like to see adverts in your games or will they nark you off something silly, and instigate a <a href="http://www.peta.org.uk/feat/images/800-mp_bearskin_protest2.jpg">protest outside of Parliament</a>?</span></p><span style="line-height: 115%;font-family:";font-size:85%;" > </span>TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-35801011529086108632009-03-31T19:13:00.008+01:002009-03-31T19:28:08.011+01:00Gaming and advertising OnLive<span style="font-size:85%;"> </span><meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link style="font-family: trebuchet ms;" rel="File-List" href="file:///I:%5CUsers%5CR7%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link style="font-family: trebuchet ms;" rel="Preview" 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<br /></span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="line-height: 115%;font-size:85%;" >A few days ago I read about the unveiling of an innovation that combined two of my core passions; games and advertising communications. <a href="http://gdc.gamespot.com/video/6206692/gdc-2009-onlive-press-conference?hd=1">OnLive<span style="text-decoration: none; color: rgb(0, 0, 0);"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" spt="75" preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"> <v:f eqn="sum @0 1 0"> <v:f eqn="sum 0 0 @1"> <v:f eqn="prod @2 1 2"> <v:f eqn="prod @3 21600 pixelWidth"> <v:f eqn="prod @3 21600 pixelHeight"> <v:f eqn="sum @0 0 1"> <v:f eqn="prod @6 1 2"> <v:f eqn="prod @7 21600 pixelWidth"> <v:f eqn="sum @8 21600 0"> <v:f eqn="prod @7 21600 pixelHeight"> <v:f eqn="sum @10 21600 0"> </v:formulas> <v:path extrusionok="f" gradientshapeok="t" connecttype="rect"> <o:lock ext="edit" aspectratio="t"> </v:shapetype><v:shape id="snap_com_shot_link_icon" spid="_x0000_i1025" type="#_x0000_t75" alt="" style="'width:.75pt;height:.75pt'" button="t"> <v:imagedata src="file:///I:\Users\R7\AppData\Local\Temp\msohtmlclip1\01\clip_image001.gif" href="http://i.ixnp.com/images/v3.74/t.gif"> </v:shape><![endif]--><!--[if !vml]--><img src="file:///I:/Users/R7/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" shapes="snap_com_shot_link_icon" width="1" border="0" height="1" /><!--[endif]--></span></a> is a platform allowing for users to play full games via internet streaming through an OnLive box. It is truly a technological innovation that I believe will converge interactive entertainment (games) and interactive media communications (advertising and branding). </span><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><a style="font-family: trebuchet ms;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpwrnyeLVp-akCDA8m3LC2Go6V9QLQ43ih-najEhOHizmKKee2Z6x809vTjSdmn4RfK5SH43PTiU-XYqx9F72gYSsD0cQjAhYSWHufpUFgOBM9bgPwArqHLachCuq_U815XVpX_CBLgHbp/s1600-h/559682.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 180px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpwrnyeLVp-akCDA8m3LC2Go6V9QLQ43ih-najEhOHizmKKee2Z6x809vTjSdmn4RfK5SH43PTiU-XYqx9F72gYSsD0cQjAhYSWHufpUFgOBM9bgPwArqHLachCuq_U815XVpX_CBLgHbp/s320/559682.jpg" alt="" id="BLOGGER_PHOTO_ID_5319416833140333170" border="0" /></a></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="line-height: 115%;font-size:85%;" >OnLive will potentially bring mass gaming to a new level of accessibility. No longer will we need to have a particular console or a beefed up PC that can calculate a weekend trip to the moon, no longer (hopefully) will we see endless “fan boy” banter trying to macho one another based upon 360 vs. PS3 vs. BMW... hopefully. Provided broadband technology can progress in time for the mass launch of OnLive, we may soon experience the epoch of connected, live and viable mass gaming free from hardware restrictions. </span><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="line-height: 115%;font-size:85%;" >Technology has seeped into our lifestyles, and the internet has evolved from being perceived as a geeky niche to a core part of our daily lives. Sony successfully made computer games cool and socially acceptable building upon established innovations pioneered by Nintendo and Sega with the PlayStation brand; Mario and Sonic had gained guest list status towering that of Hollywood since. Similarly, Apple created the iPod that successfully provided the image conscious consumer with a product and brand that allows them to proudly carry a gadget without going covert and leading to wanting that PowerBook. Most recently, Son</span><span style="line-height: 115%;font-size:85%;" >y PlayStation <a href="http://www.youtube.com/watch?v=pTq9Q40QWeE">HOME<span style="text-decoration: none; color: rgb(0, 0, 0);"><!--[if gte vml 1]><v:shape id="_x0000_i1027" type="#_x0000_t75" alt="" style="'width:.75pt;height:.75pt'" button="t"> <v:imagedata src="file:///I:\Users\R7\AppData\Local\Temp\msohtmlclip1\01\clip_image001.gif" href="http://i.ixnp.com/images/v3.74/t.gif"> </v:shape><![endif]--><!--[if !vml]--><img src="file:///I:/Users/R7/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" shapes="_x0000_i1027" width="1" border="0" height="1" /><!--[endif]--></span></a> brought a virtual social world to the mass casual, hardcore and web 2.0 gamer. HOME is a virtual world that was accessible by every PlayStation 3 owner, had more social credibility thanks to the Sony PlayStation brand than <a href="http://www.second-life.com/">Fifth-Life<span style="text-decoration: none; color: rgb(0, 0, 0);"><!--[if gte vml 1]><v:shape id="_x0000_i1028" type="#_x0000_t75" alt="" style="'width:.75pt;height:.75pt'" button="t"> <v:imagedata src="file:///I:\Users\R7\AppData\Local\Temp\msohtmlclip1\01\clip_image001.gif" href="http://i.ixnp.com/images/v3.74/t.gif"> </v:shape><![endif]--><!--[if !vml]--><img src="file:///I:/Users/R7/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" shapes="_x0000_i1028" width="1" border="0" height="1" /><!--[endif]--></span></a>, and allowed for brands such as Diesel to virtually peddle their branded wares. Could OnLive be what brings online gaming to the masses? It looks promising indeed. </span><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhObT6zje1c8pe9ejqUxKZ6y90RkXch1RAP19kGC-SaJ6JNUqLSZkYe_ZuLXonxWzoyr-9fKdlqvZQ89w9zCHMdAkjTUZ7ixA6ixoIN9KGQkXF7ewQkz9zDtltrT3Po_kEphzsRHZJUhJBN/s1600-h/DSC02527.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhObT6zje1c8pe9ejqUxKZ6y90RkXch1RAP19kGC-SaJ6JNUqLSZkYe_ZuLXonxWzoyr-9fKdlqvZQ89w9zCHMdAkjTUZ7ixA6ixoIN9KGQkXF7ewQkz9zDtltrT3Po_kEphzsRHZJUhJBN/s320/DSC02527.jpg" alt="" id="BLOGGER_PHOTO_ID_5319417139327222210" border="0" /></a></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Mc2U7VVBXqjj_fd9aIzrf22IhiPTwPFXshRJ-5prGZ6eCzOfZVrktB7v5WdA3ADa8LTiTG_f3wlcUhbUEscrkzPz-bUGlZ9WTLWCK14ewwtsbVhNz-ZKOSBXMKSBB44gXu-Xa7U-qM3Y/s1600-h/RTEmagicC_wipeout_screenshot_01.jpg.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 158px; height: 118px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Mc2U7VVBXqjj_fd9aIzrf22IhiPTwPFXshRJ-5prGZ6eCzOfZVrktB7v5WdA3ADa8LTiTG_f3wlcUhbUEscrkzPz-bUGlZ9WTLWCK14ewwtsbVhNz-ZKOSBXMKSBB44gXu-Xa7U-qM3Y/s200/RTEmagicC_wipeout_screenshot_01.jpg.jpg" alt="" id="BLOGGER_PHOTO_ID_5319417325882104978" border="0" /></a><span style="line-height: 115%;font-size:85%;" >I still remember playing WipEout 2097 on the PlayStation back in 1997 and noticing what I think i</span><span style="line-height: 115%;font-size:85%;" >s</span><span style="line-height: 115%;font-size:85%;" > the first eve</span><span style="line-height: 115%;font-size:85%;" >r in game advertising of a real world brand in the game. Red Bull banners adorned tracks and I felt connected to the real world as I sped about in a blisteringly fast and unrealistic craft without wings. Good times. Since then, advertisers and brands have wised up to the potential of in game advertising, a favourite example of mine being in Ka (aka Mr. Mosquito in the western world) on the PlayStation 2, with household anti mosquito brands galore and more recently with Red Bull launching their own <a href="http://www.theaveragegamer.com/wp-content/Screenshots/Home/RedBullAirRacePlane.jpg">Red Bull Air Race PlayStation HOME space<span style="text-decoration: none; color: rgb(0, 0, 0);"><!--[if gte vml 1]><v:shape id="_x0000_i1031" type="#_x0000_t75" alt="" style="'width:.75pt;height:.75pt'" button="t"> <v:imagedata src="file:///I:\Users\R7\AppData\Local\Temp\msohtmlclip1\01\clip_image001.gif" href="http://i.ixnp.com/images/v3.74/t.gif"> </v:shape><![endif]--><!--[if !vml]--><img src="file:///I:/Users/R7/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" shapes="_x0000_i1031" width="1" border="0" height="1" /><!--[endif]--></span></a>. Metal Gear Solid 4 saw our very own Solid Snake carrying around an in-game iPod to jam to as he sneaks about the place (the sticks work well to emulate iPod controls... take note Apple!).
<br /></span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="line-height: 115%;font-size:85%;" ><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/E7pmwe3OczA&hl=en&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/E7pmwe3OczA&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
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<br /><span style="line-height: 115%;font-size:85%;" ><o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="line-height: 115%;font-size:85%;" ><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family: trebuchet ms;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0Sox7GCXKndfyvQ1wlzaNVPsb4McwivZHiMvRU5TMa83-xrt8TZ5xrJQxI1UFX_OCsCtG-C0vxs780oI5HV6mLmqwaSPzdjDOGu7gCQmkKl26sljIi-XNN5rTof9_23Ks-mslHgZsi9_P/s1600-h/ps3-wii-xbox-360-1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 228px; height: 170px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0Sox7GCXKndfyvQ1wlzaNVPsb4McwivZHiMvRU5TMa83-xrt8TZ5xrJQxI1UFX_OCsCtG-C0vxs780oI5HV6mLmqwaSPzdjDOGu7gCQmkKl26sljIi-XNN5rTof9_23Ks-mslHgZsi9_P/s320/ps3-wii-xbox-360-1.jpg" alt="" id="BLOGGER_PHOTO_ID_5319417629478680050" border="0" /></a><span style="line-height: 115%;font-size:85%;" >My only concern is the likelihood of the gaming giants to support such an open channel, sacrificing what is quite obviously a viable busi</span><span style="line-height: 115%;font-size:85%;" >ness model of investing in a controllable market. I am of course referring to their own consoles. The PlayStation X, Nintendo <a href="http://www.wiiwii.tv/wp-content/uploads/2006/11/costume.jpg">Yuu/Mii/Wii<span style="text-decoration: none; color: rgb(0, 0, 0);"><!--[if gte vml 1]><v:shape id="_x0000_i1033" type="#_x0000_t75" alt="" style="'width:.75pt;height:.75pt'" button="t"> <v:imagedata src="file:///I:\Users\R7\AppData\Local\Temp\msohtmlclip1\01\clip_image001.gif" href="http://i.ixnp.com/images/v3.74/t.gif"> </v:shape><![endif]--><!--[if !vml]--><img src="file:///I:/Users/R7/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" shapes="_x0000_i1033" width="1" border="0" height="1" /><!--[endif]--></span></a>, Xbox 1080p, all allow for control over market segments within the fastest growing entertainment market the world has ever seen. I hope that all can reach an agreeable meeting point that d</span><span style="line-height: 115%;font-size:85%;" >oes not involve the loss of diverse choice to the consumers or the mass laying off of talented geniuses. Just think of the possibilities; Sony bringing their technological innovations in entertainment, Microsoft broadening their online LIVE services, and Nintendo contributing their blue-sky creativity. OnLive could also allow for Sony PlayStation HOME to reach a broader audience, in turn allowing brands with virtual presence such as Diesel to reach more gamers, via a socially accepted virtual space. Let's hope everyone can find a common ground to move this kind of technology forward.</span><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family: trebuchet ms;"><span style="line-height: 115%;font-size:85%;" > <!--[if !supportLineBreakNewLine]--> <!--[endif]--></span><span style="font-size:85%;"><o:p></o:p></span></p> <div style="border-style: none none solid; padding: 0cm 0cm 1pt;font-family:trebuchet ms;"> <p class="MsoNormal" style="border: medium none ; padding: 0cm;"><span style="line-height: 115%;font-size:85%;" >The future is soon, and I believe in it. <o:p></o:p></span></p> </div> TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-54674683220012932432009-03-27T22:02:00.023+00:002009-04-05T00:59:05.600+01:00Twitterfone UK<meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 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mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"MS Mincho"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> </p><p style="font-family: trebuchet ms;font-family:verdana;" class="MsoNormal"><span style="line-height: 115%; font-family: trebuchet ms;font-size:85%;" >At the moment I think Twitter is at risk of becoming (if not already) the ultimate mass opt-in spam marketing service. On my Twitter, I seldom receive the personalised updates that I was expecting. The ratio of personal Twits compared to marketing Twits on my feed is about 1:100 – not an exaggeration nor inspirational as a user. I am sure many a marketer is in the mind frame that if they harness Twitter for their brand, they are instantly riding the peak of an innovation wave in marketing communication, however I beg to suggest otherwise. Direct emails are largely looked at as Spam, and I believe that unless marketers tailor their Twitter marketing to become effective and likeable updates, they will drown in a riptide of hostility. Perhaps the introduction of media features to Twitter will help them out? I shall observe will much interest as always. Tools such as <a href="http://www.twilert.com/">Twilert</a> are very interesting; a progressive Twitter marketing tool that I believe will help everyone toward a balance between the social and marketing aspects of Twitter for marketers and end-users alike. </span><span style="font-size:78%;"><o:p></o:p></span></p> <span style="font-family: trebuchet ms;font-family:verdana;font-size:78%;" ><u5:p></u5:p></span><span style="font-family: trebuchet ms;font-family:";font-size:78%;" ><o:p></o:p></span> <span style="font-family: trebuchet ms;font-family:verdana;font-size:78%;" ><u5:p></u5:p></span> <p style="font-family: verdana;" face="verdana" class="MsoNormal"><meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///I:%5CUsers%5CR7%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link 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Let’s see if I become a regular mobile Twitter-er. Are you going to twitter via mobile SMS?</span><span style="font-size:78%;"><o:p></o:p></span></p> <span style=";font-family:verdana;font-size:78%;" ><u5:p></u5:p></span><span style=";font-family:";font-size:78%;" ><o:p></o:p></span> <span style=";font-family:verdana;font-size:78%;" ><u5:p></u5:p></span>TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-5809000575771965712009-03-25T12:45:00.005+00:002009-03-27T23:08:13.693+00:00Balls<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link style="font-family: trebuchet ms;" rel="File-List" href="file:///I:%5CUsers%5CR7%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link style="font-family: trebuchet ms;" rel="Preview" 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mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"MS Mincho"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The most common question in ad incumbent land seems to be “What is your favourite advert and why?” My reply – “Balls”, Bravia Balls that is, and here’s why. </span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">By allowing a piece of fruit to stealthily grow from a pip to a GM gargantuan Granny Smith, the portable music king Sony Walkman became second to iPod within the space of just over a year. Sony made a mistake not tapping into the portable MP3 market with its then market leading Walkman brand. Sceptics wrote Walkman off – R.I.P. Walkman 1979-2004(ish). I didn’t, don’t and doubt I will; I think the Walkman branded Sony Ericsson mobile route is inspired. I digress, bring on the... Balls. </span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><o:p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/2Bb8P7dfjVw&hl=en&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/2Bb8P7dfjVw&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object>
<br /></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Sony appears to have learnt from their Walkman error, and spotting a clearly neglected gap in a (then) emerging HDTV market, and launching the famous Balls advert. In a market where every brand was/is/will be claiming to be the brightest, the most colourful, the most stylish, differentiation is difficult. Sony has always had its own unique style, a globally known and trusted brand associated with consumer electronics, and a prestige brand image to maintain. They realised that unlike the competition, it wasn’t tech specs that the mass potential HDTV consumer were looking for, it was a stylish, awe-inspiring, status symbol to add to their lifestyles and living rooms. An HDTV wasn’t a replacement for a TV set; it was a progression to the next era of entertainment. </span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">A truly bold, captivating and memorable advert with such simple messaging – Colour.Like.No.Other (with a deliberate misspell ‘Color’ of course<span style="">J</span>). Sony had boldly come along, and without even showing the product until the end, set the association of vibrant and beautiful colour for their Bravia brand and product. This advert is one of few among the many that have reminded me why I am so passionate about creative messaging ideas that inspires and touches people’s minds. Simple, effective, unique, memorable and captivating, the Balls advert became an instant TV to Digital hit (something I will be touching upon on another day, another blog...) – I still have that screen saver somewhere... </span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Finally, I personally do not think there are many other ways to show true appreciation and homage to an advert then when another brand creates a parody of another. Well done Tango! A hilarious spoof that was actually as brilliant (in different ways of course) as its inspiration – and not a burst eardrum in sight! </span></p> <span style="font-size:85%;"><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/CjHzS_twDVY&hl=en&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/CjHzS_twDVY&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></span>TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-73579384140996844362009-03-19T15:51:00.035+00:002009-03-27T23:06:51.168+00:00Here comes a new challenger<span style=";font-family:trebuchet ms;font-size:85%;" >
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0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="line-height: 115%;font-size:85%;" >The main question on people’s minds - after all this time, could it make the same impact and evoke the same levels of emotion and passion with its old fan base, and moreover gain the interest of the new casual gamer used to FPS games and air guitars? I think yes, and here is why. The first time I tired Street Fighter IV, I remember sitting down on that arcade cabinet and laying my hands on the joystick set up for the first time in over five years; it felt familiar, comfortable, right – a “welcome home” moment after a long break away.</span><span style="line-height: 115%;font-size:85%;" ><o:p></o:p></span></p> <span style=";font-family:trebuchet ms;font-size:85%;" >
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This was what Street Fighter was about: a virtual competitive sport where guys could compete with each other without kicking a ball or arguing over who was off-side. Street Fighter IV to me is a clear progression of the series and genre; faithful to its 2D roots, harnessing new technology to complement, not replace a system en route to perfection. Without ‘selling out’ or alienating loyal fans, Street Fighter IV is familiar, yet boldly progressive enough to pull in new gamers. Well done Capcom, you have succeeded against the odds of many critics that believed 2D fighting games were dead. 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mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="line-height: 115%;font-size:85%;" >Street Fighter IV successfully delivered that moment of satisfaction as you connected that chain combo and defeated an opponent with an Ultra Combo (it will always be a Super to me) finish. Ten years now feels worth the wait to experience that momentary return to feeling the excitement I did as a fifteen year old boy enthralled by the complex technical simplicity that is Street Fighter. Long live Gouki /Akuma and his raging demons.</span><span style="line-height: 115%;font-size:85%;" ><o:p></o:p></span></p> TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-39748634753053901922009-03-13T16:21:00.011+00:002009-03-27T23:05:54.884+00:00The NEW, new Facebook<span style=";font-family:trebuchet ms;font-size:85%;" ><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_rU61Umre2sxFiZKGxOXG7fLyEhTekmTyJ8kZMaXWt7eHcWP5g7IGSqt1jCCrEA5Gksvzx8Nk71cXsl38ZvtXKEbz3xdbQf4xRT-qt9jj8sYFYbniLtnkkfhLjmr14Oaz1aiHpgdfrkYj/s1600-h/cokeboy.bmp"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 299px; height: 308px;" 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style="font-family:trebuchet ms;"><span style="font-size:85%;">There once was a formula that worked, we all loved it, loved to hate loving it or simply hated but loved using it anyway. This was tampered six months ago, and just as we had all got used to it with one of the previous moulds of 'loving'... it, yet another incarnation is now being forced upon us.
<br /></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Following in the footsteps of 'New' Coke, this new formula wasn’t as popular as the first. Though with its fans, this new incarnation of a startlingly popular formula that was tampered with caused fans to hit back with passion and order was restored. On this occasion I have no need for a Classic and New edition, the former will do just nicely. Also, I am not suggesting we set up our own charities, nor legally change our names such has transpired with Colainians (don’t bother Wikipedia-ing that one, I just coined it 10 seconds ago).
<br />
<br />Now without any specific details, I can only hope the new Home page gets a re-redesign or a return to its 'Original Coke'. For those of you that haven’t had the switch over, the profile page is somewhat improved but your Home page will become a supermarket own brand cola soon. I see the desired innovation USPs about the live feeds by groups idea, but this just executes poorly making navigation cumbersome and slower. Note to Facebook - the ads aren’t any more or less attractive in this layout. The new Facebook system (not the NEW new one, let's not get confused) worked great. We didn't need a sequel or a replacement.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCj-cwJogDZ1vDNBhPXSAbQMwoQHxMpSM0UYYyeyB5oH4un1BZOM5EwOFXxWLR2q74aKRL_G6hs5qrFSoJm_dXBf2VJU11wdgv2T1saQw4WrBVz5j-vOrUt5LfYSGh4VCFFb2Jz0_u_2hK/s1600-h/Variations_of_new_coke.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 134px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCj-cwJogDZ1vDNBhPXSAbQMwoQHxMpSM0UYYyeyB5oH4un1BZOM5EwOFXxWLR2q74aKRL_G6hs5qrFSoJm_dXBf2VJU11wdgv2T1saQw4WrBVz5j-vOrUt5LfYSGh4VCFFb2Jz0_u_2hK/s320/Variations_of_new_coke.jpg" alt="" id="BLOGGER_PHOTO_ID_5312732721259974594" border="0" /></a></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Since the recent Ts & Cs debacle with Facebook, perhaps there is hope for a push back causing a redesign of the new layout? I guess we will all get used to it... HOWEVER, midway through writing this possibly the biggest slap in my finger clicking mouse popped up. I was changing my status when it asked me for a security retype-what’s-in-the-picture job – just what has Facebook become? I simple do not understand the need for a security routine to change a status seeing as you already need to be logged in to do so. Surely if you are a budding corruptor hack type fellow, then you can think of worse things to do with a violated Facebook account then to change a status??? Or have times become this bad?
<br />
<br />If ANYONE thinks NEW new Facebook has succeeded in making an easier to manage and access Home page please enlighten me as to why this is the case for you. I want to believe, I just do believe I don’t. </span></p> TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0tag:blogger.com,1999:blog-7302982192109108114.post-70109338476947610972009-03-13T13:17:00.003+00:002009-05-23T15:33:04.403+01:00The Blog of Sugi is born<span style="font-family: trebuchet ms;font-family:verdana;font-size:100%;" >Hi everyone, and welcome to my blog! </span><span style="font-family: trebuchet ms;font-size:100%;" ><br /><br /></span><span style="font-family: trebuchet ms;font-family:verdana;font-size:100%;" >For those of you that know me personally, behave. :-) For those of you that will get to know me through my Blog, hello! </span><span style="font-family: trebuchet ms;font-size:100%;" ><br /><br /></span><span style="font-family: trebuchet ms;font-family:verdana;font-size:100%;" >After reading what feels like enough blogs to overwhelm a <span class="blsp-spelling-corrected" id="SPELLING_ERROR_0">Tolkien</span> novel, I have finally decided to bring my views, my passions, and general tidbits of my life into the world of blogging. I hope that I will entertain you, inspire you, instigate discussions with you and create a blog worthy of the minutes, hours and days you spend consuming my thoughts. </span><span style="font-family: trebuchet ms;font-size:100%;" ><br /><br /></span><span style="font-family: trebuchet ms;font-family:verdana;font-size:100%;" >I shall be filling my blog spot with my views on advertising, computer games, films and culture that make up the things in life that occupy the better part of my mind. Oh, and general rants on day to day <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">occurrences</span> may also get its regular limelight also. Enjoy.</span><span style="font-family: trebuchet ms;font-size:100%;" ><br /><br /></span><span style="font-family: trebuchet ms;font-family:verdana;font-size:100%;" >Up, up and away then!</span><span style="font-family: trebuchet ms;font-size:100%;" ><br /><br /></span><span style="font-family: trebuchet ms;font-family:verdana;font-size:100%;" ><span class="blsp-spelling-error" id="SPELLING_ERROR_2">TheSugi</span></span>TheSugihttp://www.blogger.com/profile/01616163835618169974noreply@blogger.com0